Case Study 3

CREATIVE DAYDREAM

Date: December 10th, 2023

Location: Wynwood, Miami, FL

Skills: Budget Management, Artist Sourcing, Stakeholder Coordination, On-Site Logistics, Event Production, DJing, Team Collaboration, Guest Engagement

Purpose of This Case Study

This case study demonstrates my skills as a Creative Producer by showcasing my expertise in designing impactful experiences, fostering team collaboration, and achieving ambitious outcomes within complex event settings. Through innovative thinking, meticulous planning, and a commitment to inclusivity, I helped bring a meaningful artistic vision to life, advancing the goals of both the client and the LGBTQ+ community.

Context

Care Resource, a nonprofit organization committed to supporting LGBTQ+ youth in South Florida, entrusted SoiréeMia with curating an immersive art experience to spotlight local queer and trans artists. This event took place in Miami’s bustling Wynwood district during Art Basel, one of the world’s most prominent art festivals. Our four-member production team collaborated closely to create a platform that celebrated Miami’s LGBTQ+ artists while furthering Care Resource’s mission of visibility and empowerment for the community.

ThE PROBLEM

• Balancing Stakeholder Goals: We needed to ensure the event reflected Care Resource’s mission of supporting the LGBTQ+ community while showcasing local artists. Additionally, we had to meet both artistic and logistical expectations from various stakeholders, all within a unified vision.

• Standing Out During Art Basel: While the event wasn’t large-scale, it was happening during Art Basel in Miami’s bustling art district. With numerous high-profile events taking place, we needed to create a distinctive experience that would capture attention and resonate with attendees.

• Transforming a Bare Venue: The event space started as a blank canvas, requiring us to design and execute an environment worthy of an Art Basel event. This included combining traditional and innovative forms of art to create a visually stunning and immersive experience.

• Managing the Production Schedule: The event required careful planning and coordination across multiple elements. We needed a structured production schedule that accounted for artist selection, venue design, and installations while staying within budget and adhering to tight deadlines

The Solution

The Creative Daydream production was designed as an immersive and collaborative experience. We aimed to blend art with advocacy, showcasing the diverse talents of Miami’s queer and trans artists while promoting inclusivity, community, and support for LGBTQ+ youth.

My Key Contributions

Budget Management & Artist Sourcing

Solution Execution:

• While I did not create the budget, I took the lead in managing it to ensure all expenses were tracked and adhered to, preserving the artistic integrity of the event.

• Collaborated with my production team to source and vet local queer and trans artists, ensuring their work reflected the vibrant diversity of Miami’s LGBTQ+ community.

• Strong financial management and budget oversight, maintaining a balance between creative vision and fiscal responsibility.

• Talent sourcing and advocacy for diversity and equity in professional representation.

Creating the Production Schedule & Progress Monitoring

Solution Execution:

• Designed a detailed production schedule that outlined all key milestones, deadlines, and responsibilities for the team, ensuring timely execution.

• Regularly scheduled team check-ins and progress reviews to stay on track with goals and promptly address any roadblocks.

  
  Transferable Skills: Ability to adapt schedules dynamically in response to evolving needs and priorities.

On-Site Logistics & Installation Setup

Solution Execution: I participated in the logistics and setup of the event space, ensuring that the venue was transformed into an immersive, dreamlike environment that highlighted the artwork and allowed for easy guest flow. I worked with the installation team to ensure that each artwork was displayed to its fullest potential, while also considering accessibility and creating an inviting atmosphere.

Transferable Skills: Project management skills, ensuring that all logistical elements were executed efficiently. Attention to detail in managing the physical setup of the event and ensuring a seamless guest experience.

Client & Sponsor Coordination

Solution Execution: I acted as a key point of contact between SoiréeMia and Care Resource, ensuring that all parties’ expectations were met. I facilitated discussions to align Care Resource’s community-focused goals with the artistic direction of the event.

Transferable Skills: Stakeholder management and communication, ensuring alignment between client objectives and event execution. Ability to manage multiple priorities and coordinate between different teams to ensure a successful outcome.

DJing & Guest Engagement

Solution Execution: I helped manage the DJing portion of the event, creating an ambiance that complemented the art and enhanced the immersive experience. Additionally, I interacted with guests, ensuring they felt welcome and connected to the purpose of the event. I also facilitated conversations about the artists and the importance of Care Resource’s work, encouraging engagement and support for the LGBTQ+ community.

Transferable Skills: Jack-of-all-trades, flexible and able to meet whatever needs are necessary. Creative producers are often tasked with stepping in and completing tasks to remain within budget.